2014 Read Pink® in Honor of Breast Cancer Awareness Month

Posted on October 20, 2014 by Barb

2014 Read Pink® in Honor of Breast Cancer Awareness Month

read pink

Once again we are pleased to participate in the 2014 Read Pink® in Honor of Breast Cancer Awareness Month and Support the Next Chapter in Innovative Research sponsored by Penguin Random House.

Read Pink® in Honor of Breast Cancer Awareness Month and Support the Next Chapter in Innovative Research

Penguin Random House Marks Five-Year Partnership Milestone and $125,000in Donations to The Breast Cancer Research Foundation®

What’s black and white and pink all over? The initiative by Penguin Random House called Read Pink® in honor of Breast Cancer Awareness Month (October)!

Today the scientific community has left behind the “one-size-fits-all” breast cancer treatment to emerge with targeted, more effective therapies. As a result, after remaining stagnant for more than 50 years, the death rate from breast cancer has decreased by 30 percent. The Read Pink^® initiative by Penguin Random House is proud to be part of this exciting new chapter in the fight against breast cancer, supporting the bold research of The Breast Cancer Foundation^® (BCRF), while leveraging its passionate readers to help increase awareness and education about the disease. This literary embrace of a life-saving cause has resulted in nearly 1.5 million best-selling novels shipped with Read Pink seals and information about BCRF across all five years of the promotion.

Penguin Random House is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

The $25,000 donation that Penguin Random House contributes, regardless of sales, provides vital funds to support the mission of BCRF.

In honor of Breast Cancer Awareness Month and Penguin Random House’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…

Beatriz Williams (2014 Read Pink® Spokesperson), A Hundred Summers
“Every life lost to breast cancer leaves behind a hole that can never be filled again: a wife, a mother, a sister, a friend, an aunt, a grandmother. I’m so grateful for organizations like The Breast Cancer Research Foundation for their efforts to find a cure for this devastating disease, and honored to support breast cancer awareness, detection, and research through Penguin’s READ PINK program in 2014. With your help, we can move closer to the day when breast cancer leaves behind only survivors.”

Karen White, The Time Between
“Since 1989, death rates from breast cancer have been decreasing due to earlier detection and improved treatment because of the efforts of organizations like The Breast Cancer Research Foundation. Books have always been an important part of my life, and I am honored that my book will be part of Penguin’s Read Pink program that supports breast cancer awareness and research through reading. It is my greatest hope that through efforts like this we might find a cure within my lifetime.”

Nora Roberts, Sea Swept and The Witness
“To all the moms and daughters, wives and sisters, lovers and friends, Read Pink is here for you and yours. Help support breast cancer awareness and the strong, brave women who fight or will fight this disease and Read Pink in October.”

Sea Swept

The Witness

Catherine Anderson, Perfect Timing
“I am so delighted to be included in the Read Pink campaign again this year with Perfect Timing being featured, along with so many other great books, to raise funds for breast cancer research. I can remember when a diagnosis of breast cancer was often equivalent to a death sentence. Nowadays, the survival rates have increased greatly, and I personally know women who have prevailed over this terrible disease. Sadly, I’ve also known a few women who lost the battle. So I call upon all of you to join ranks with me and countless other women in a war to defeat breast cancer. ‘Read Pink! Buy books bearing the Read Pink logo as gifts for the women you love.’ By standing together as sisters, we have it within our power to make

a huge difference!”

Jayne Ann Krentz, Dream Eyes
“This is the time of year when we celebrate the progress that has been made in the battle against breast cancer and acknowledge the work that lies ahead. No, we aren’t there yet. There’s a long way to go. The greatest weapon we have to fight this disease is research and research costs money. That is why this breast cancer awareness campaign is so important and why I am proud to participate.”

Marie Force, I Want to Hold Your Hand
“I’m so thrilled to be part of the Read Pink effort to help raise awareness and funding for breast cancer research. I hear frequently from romance readers who tell me my books and those of other romance authors have helped them get through breast cancer treatment. I want to hear from fewer of them in the future. I want to hear they took our books on fabulous vacations rather than treatments. Please Read Pink in October to support all the courageous women fighting this disease and to fund critical research. Thank you for Reading Pink!”

Full List of 2014 Participating Authors:
Jojo Moyes, The Last Letter from your Lover
Karen White, The Time Between
Nora Roberts, Sea Swept and The Witness
Jennifer Chiaverini, Mrs. Lincoln’s Dressmaker
Beatriz Williams, A Hundred Summers
Wendy Wax, While We Were Watching Downton Abbey
Catherine Anderson, Perfect Timing
Marie Force, I Want to Hold Your Hand
Janet Chapman, The Heart of a Hero
Lisa Gardner, MacNamara’s Woman
Jayne Ann Krentz, Dream Eyes

Mark your calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA on Twitter in October. Make sure to use the hashtag #ReadPink!

For more information about the Read Pink initiative and to view a complete list of the participating retail outlets, please visit penguin.com/readpink.

Read Pink®
Blog Tour Schedule
Please support the blogs taking part in this special, Read Pink® Spotlight Tour!

October 10        Supernatural Snark; Once Upon a Twilight; Expressions of a Hopeful Romantic
October 13        Fallen Angel Reviews; Parajunkee’s View; As I Turn the Pages
October 14        Reading in Black & White; Keepin It Real Book Blog
October 15        ABCD Diaries; Fictional Candy; Paranormal Book Club
October 16        Sexy Bibliophiles; Book Sniffers Anonymous; Sexy Book Reviews By Shelly & April
October 17   Wicked Lil Pixie; The Book Swarm; Addicted 2 Novels;                                                                 Stephanie’s Book Reports
October 20       News & Sentinel, “Book Nook”; The Reading Café
October 21       The Book Bellas; The Book Cellar
October 22       The Novel Life; My Book Muse; Confessions of a Y.A. & N.A. Book Addict
October 23     Rock Stars of Romance; Silver’s Reviews; Journey of a Bookseller
October 24       Sunshine & Mountains
October 27       Bewitched Bookworms; Ramblings From This Chick
October 28       Reading in Pajamas; Turn the Page
October 29       Michelle & Leslie’s Book Picks; Stuck In YA Books; Reviews by Tammy & Kim
October 30      Fang-tastic Books; No BS Book Reviews; Marie’s Cozy Corner Smut Book Junkie Book Reviews
October 31      In Shadows; Love Romances & More

Read Pink® in Support of Breast Cancer Awareness

Posted on October 17, 2013 by Barb

Read Pink® in Support of Breast Cancer Awareness

What’s black and white and pink all over? The initiative by the Penguin Group (USA) called Read Pink® in honor of Breast Cancer Awareness Month (October)!

This literary embrace of a life-saving cause last year resulted in more than 400,000 best-selling romances shipped with Read Pink seals and information about the charity it supports – The Breast Cancer Research Foundation® (BCRF). Penguin is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

The $25,000 donation that Penguin Group USA contributes, regardless of sales, provides vital funds to support the mission of BCRF.

In honor of Breast Cancer Awareness Month and Penguin Group (USA)’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…

Karen White (2013 Read Pink® Spokesperson), The Beach Tree
“To all of those who have fought the fight, or are in the middle of the battle, here’s a two-thumbs up for you. You are not alone. We are all in this together.”

Erika Robuck, Hemingway’s Girl
“As one whose life has felt the shadow of breast cancer through two friends’ illnesses this year, it is an honor to be included in Penguin’s READ PINK campaign. It is my greatest hope that this contribution may be a part of raising awareness and finding a cure.” ~Erika Robuck”

Jodi Thomas, Just Down the Road
“Breast Cancer is something all women fear. I’ve walked with two dear friends through the battlefield and both survived. We all must fight until the day comes when no one knows anyone who has had breast cancer.”

Carly Phillips, Perfect Fit
“So many of us have been touched by cancer, either personally, or through a family member or a friend’s diagnosis. I’m honored to be part of the Read Pink! program. Purchasing a Pink book donates money to the The Breast Cancer Research Foundation. Buy and Read Pink! and together we can do our part to eliminate this dreaded disease.”

Catherine Anderson, Lucky Penny
“Breast cancer is a killer that robbed me of one friend and threatened the life of another. One out of four women may get this dreaded disease. I am honored that this is my fourth title to be featured in the READ PINK campaign, and I am proud to be writing for a publishing house willing to engage, year after year, in the battle to save the lives of women.”

LuAnn McLane, Pitch Perfect
“Shortly after my mother’s diagnosis with breast cancer, I found out I was pregnant with my fourth child, a risky pregnancy that wasn’t supposed to happen. I believe that during the treatments my mother drew strength from the determination to see her granddaughter born. That was twenty-two years ago and my mother still refers to Cara as ‘her gift’. Cara’s birthday is a lovely reminder that my mother is cancer free. I am thrilled to have Pitch Perfect as part of the Read Pink program. Any small part I can play in the fight against cancer is a huge honor for me.”

Liane Moriarty, What Alice Forgot
“The last three generations of my family have been affected by breast cancer. We, like so many other families, understand all too well the importance of research.

So I feel very moved and privileged to be a part of such a wonderful initiative as Read Pink.”

Alyson Richman, The Lost Wife
“My own life changed dramatically when I was diagnosed with thyroid cancer just before the publication of “The Lost Wife” in 2011, so it is incredibly meaningful that the book is now helping to find a cure for other women who have been afflicted with breast cancer. Read Pink is helping to unite readers and authors for an extremely important cause. Please buy a book for a mother, a daughter, or a friend to show your support for this disease that takes too many lives. My children lost their grandmother to breast cancer, so I know I’ll be buying the other books included in the program, to honor this woman we all loved.”

Sarah Jio, The Last Camellia
“Breast cancer is a villain more sinister than any shadowy figure in my stories. I know someone with an advanced case of the disease, a woman who is bravely fighting, but who has been given a short time to live. She will leave behind three children, a husband and a truly beautiful life. All I can says is that if there is hope to end this horrific disease, to bring this villain to justice, I want to be part of it. And I’m so very honored that The Last Camellia was chosen to be a part of Penguin’s Read Pink campaign. Together, we can help write a new story for breast cancer and hopefully give more women the happy endings they deserve.”

Full List of 2013 Participating Authors:
Karen White, The Beach Trees
Nora Roberts, Chasing Fire
Erika Robuck, Hemingway’s Girl
Jodi Thomas, Just Down the Road
Carly Phillips, Perfect Fit
JoAnn Ross, Sea Glass Winter
Karen Rose, Did You Miss Me?
Catherine Anderson, Lucky Penny
Kate Jacobs, The Friday Night Knitting Club
LuAnn McLane, Pitch Perfect
Liane Moriarty, What Alice Forgot
Alyson Richman, The Lost Wife
Sarah Jio, The Last Camellia
Penelope Lively, How It All Began

Mark your calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA on Twitter in October. Make sure to use the hashtag #ReadPink!

For more information follow @BerkleyRomance and @PenguinGroupUSA, and visit www.us.penguingroup.com/readpink.

Read Pink®
Blog Tour Schedule
Please support the blogs taking part in this special, Read Pink® Spotlight Tour!

October 1 – Guest post by spokesperson Karen White on Chick Lit Is Not Dead

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Tag Archives: Read Pink

2014 Read Pink® in Honor of Breast Cancer Awareness Month

2014 Read Pink® in Honor of Breast Cancer Awareness Month

Read Pink® in Support of Breast Cancer Awareness

Read Pink® in Support of Breast Cancer Awareness